Improve digital decision-making

The pressure is on to build in-house capabilities, but it’s one thing to think you have an understanding of the problem and the tools to get UX design and engineering done and another thing to actually do it.

The coaching we provide empowers in-house teams around the globe to learn, develop, adapt and scale their customer experience transformation efforts.

Embedding customer-centred education across an organisation instils a shared customer-centric mindset, drives alignment, boosts creativity and helps you to make better decisions.

With our education, your teams will think smarter, faster and harder about the delivery of your commitment to customer-centric change.

1) Creating customer artefacts

Create and validate personas, user stories and journey maps. And master the techniques to align your organisation behind them allowing you to deliver fast.

2) Mastery of immersion

Techniques to understand your customers, their social, emotional and physical needs in a way that feeds and keeps pace with design and engineering.

3) Designing with impact

Classify and organise information and apply the principles of visual design best practice to design interfaces ready for engineers to bring to life.

4) Scaling customer-centred engineering

A deep dive into the strategy, techniques and ways of working to promote customer-centred agile digital delivery to market at scale.

5) The art of user testing

Deep dive into research methods, segmenting your user groups for representative testing, discussion guides, recruitment, running tests, analysis and synthesis.

6) Demystifying design thinking

Ways to frame problems, understand your users better, test and iterate potential solutions and create a compelling narrative about it.

Our training will help your team:

• Understand the stages of and apply the techniques used in a human-centred design and engineering processes
• Re-frame problems to ensure your organisation is solving the right problems in the right way whether that's through design or technology
• Iteratively develop and evaluate ideas for solving tough problems, going from intangible to tangible outcomes