Journal
Keep in touch with what we're writing and where we are speaking.
What makes for a good set of personas?
Personas ought to be geared toward a specific mindset.
8 app design principles for localising in China
How could Euro-centric apps be redesigned to better suit the preferences of consumers in China? We've identified some key design principles.
Our relationship with cars is changing
More of us prefer to hire cars as and when we need them vs owning them outright.
An ode to working from home
Varied reflections on a solitary 18 months.
Enabling banking customers to make more of their money online
Making banking more inclusive today: six things to consider
Designing for inclusivity isn’t a job to be done, it’s about meeting the needs of those that’ve been left behind.
Design - it’s not all the same
How the user interfaces of Chinese superapps differ from those we know and love.
How we documented our culture
Phil describes how we devised seven culture statements that best reflect who we are and what we value.
Ten things to fix about online grocery experiences today
We explore ten things to fix about online grocery experiences today.
Get in touch
If you’d like to collaborate with us on an article, podcast or event please get in touch with the Marketing team.
Contact Rob Hall, Head of Brand and Content Marketing on marketing@foolproof.co.uk.