Creative strategy and visual design

Emotive customer and employee experiences create deeper engagement.

We use creativity to go beyond what is expected.

By blending the functional aspects of usability with bold conceptual thinking, emotional design and creative strategy we help you to create differentiated experiences.

Bringing together brand and technology enables us to create flexible, scalable systems that show how an experience adapts while remaining consistent and authentic everywhere. These systems help enable businesses to embed design into their culture.

Our creative strategy, visual design and brand offering

  • Shape the creative intent of a digital experience with a clear vision and actionable creative brief blending brand, visual and cultural research with customer insight
  • Translate existing brand identities or build new ones that work across all digital touchpoints
  • Bring rhythm and pace to customer journeys by identifying when and how to create memorable brand moments
  • Lead conversations with technology and front-end engineering to realise the intent of design
  • Create design systems to deliver consistent experiences and launch faster
  • Translate brand and design principles into frameworks for visual, motion and voice expression across digital platforms

01

Consultancy & strategy

Consultancy & strategy

As conceptual designers on CX strategy and innovation projects we bring to-be customer journeys and future-thinking concepts to life to achieve stakeholder buy-in. We set the strategy for the creation of foundational styles, components and patterns as part of evolving design and brand systems.

02

Individuals & teams

Individuals & teams

We work in multidisciplinary squads to bring a creative point of view to the insight-led design process. We lead the conversation with brand teams on how a product should look, feel and move, and with technology teams to establish how it can be built and maintained.

03

Coaching & training

Coaching & training

We work with design teams to bring creativity back into their design and technology processes. This takes the form of creative leadership and coaching executives on the value of creative in product conception through to design and release.

Our thoughts on creative

READ MORE OF OUR ARTICLES
What is the brand experience gap?
An illustration of the brand experience gap
Brand & Marketing

What is the brand experience gap?

By Philip Morton

Phil explains the brand experience gap and what you can to combat it.

Illustration in experience design
An illustration of a dinosaur
Design

Illustration in experience design

By Helen Harlow

Helen recounts a recent illustration project which highlights the value of illustration in experience design.

Five game design principles to raise engagement
A gaming controller
Design

Five game design principles to raise engagement

By Joel Loo

Joel shows us how to apply learnings from game design to other products and services.